Kerastase
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Protect your business, join the fight to stop diversion.

Available only through select direct distribution to fewer than the top 1% of salons in the US, Kérastase is the ultimate professional luxury treatment haircare brand. Kérastase is the choice of prominent stylists, beauty editors, celebrities, discerning salon owners and their guests. As an exclusive luxury brand, Kérastase is committed to a strict anti-diversion policy and continuously monitors the marketplace to control diversion.

 

What is diversion?

Diversion is when products are sold in “unauthorized” places. For example, all genuine Kérastase products are sold exclusively in Kerastase Authorized Consultant Salons or on the official website keratase-usa.com. But you might see a few bottles in your local drugstore, online or at a discounter. Salon professional products you find outside of a salon are considered to be “diverted.”

Diverted products could be a health hazard. They are often counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. Irritation or even infection can result from the use of diverted products.

Safety isn’t the only issue consumers need to worry about when purchasing salon-only products from their local grocery store, drugstore or superstore…their wallets will suffer too! Undercover shopping found that prices of diverted products were 10-20% higher than what they would be in a salon.

Diversion also hurts the professional industry by weakening the stylist-client relationship and the credible need for professional recommendation of the best products for the clients’ hair.

 

What can you do to help stop diversion?

Keep an eye out for diverted products!

  • If you see Kerastase products for sale outside a salon, please e-mail [email protected] the city, state and name of the location where you saw the products. We will conduct a full investigation.Be suspicious of anyone wishing to purchase products from you in bulk.
  • Don’t risk it! If you are approached by a product collector, don’t buy their story. Get their name, telephone number and license plate number and contact the Kerastase Diversion Hotline immediately at 800-503-3997 or [email protected].
  • Spread the word! Tell your clients about the potential danger of diverted products.